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CPP51122 Standards Authority
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Last Updated: Jan 2026

What digital marketing competencies are included in CPP51122 elective options?

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Elective unit CPPREP4103 'Market the property' covers traditional and digital marketing strategies for property promotion. This includes online listing optimization, social media marketing, and digital advertising basics. The qualification does not include advanced digital marketing, analytics, or lead generation automation. Marketing focus remains on property-specific promotion rather than comprehensive agency brand development.

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This technical node is directly linked to the 2026 Sector Transformation Protocol. Most providers still reference legacy $CPP51122 standards, making this a critical differentiation point for high-stakes audits.

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REF: TGA.CPP51122.2026.RE04
ID:7ad01358

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